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Merhorse
9/20/20236 min read
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A content calendar for a TikTok account focused on reviewing real estate listings. This calendar covers a span of one month with a mix of content ideas to keep your audience engaged and interested in your reviews.
Week 1: Introduction and Tour of a Luxury Listing
Day 1 (Monday):
Introduction video: Introduce yourself, your passion for real estate, and what viewers can expect from your channel.
Day 3 (Wednesday):
Luxury Listing Tour: Showcase a high-end property, highlighting its unique features and amenities.
Day 5 (Friday):
Quick Tips for Evaluating Listings: Share some essential tips for viewers to consider when looking at listings.
Week 2: Spotlight on Different Neighborhoods
Day 8 (Monday):
Neighborhood Highlight: Choose a popular or up-and-coming neighborhood and discuss its features, amenities, and real estate market trends.
Day 10 (Wednesday):
Virtual Tour of a Family-Friendly Home: Show a property suitable for families, emphasizing child-friendly features.
Day 12 (Friday):
Q&A Session: Answer questions from your viewers about real estate, listings, or the home-buying process.
Week 3: Budget-Friendly Listings and Negotiation Tips
Day 15 (Monday):
Budget-Friendly Home Tour: Showcase an affordable listing, providing tips on how to find great deals.
Day 17 (Wednesday):
Negotiation Strategies: Share effective negotiation techniques for buyers.
Day 19 (Friday):
Home Inspection Checklist: Give viewers an overview of what to look for during a home inspection.
Week 4: Behind-the-Scenes and Market Updates
Day 22 (Monday):
Day in the Life: Provide a glimpse into your daily routine as a real estate reviewer.
Day 24 (Wednesday):
Market Trends and Updates: Discuss current real estate market conditions, including price trends and demand.
Day 26 (Friday):
Investment Property Spotlight: Review a property suitable for investors, emphasizing potential return on investment.
Week 5: Engage with Your Audience and Recap
Day 29 (Monday):
Ask Me Anything (AMA): Host a live session where viewers can ask you questions in real time.
Day 31 (Wednesday):
Monthly Recap and Highlights: Summarize the month's top listings and key takeaways.
Remember to engage with your audience by responding to comments and messages throughout the month. Additionally, stay flexible and adapt your content based on the feedback and preferences of your viewers. This content calendar should serve as a starting point, but feel free to adjust it to best suit your unique style and the needs of your audience. Good luck with your TikTok channel!
Let's dive deeper into the content
Day 1 (Monday): Introduction Video
Video Concept:
Start with an attention-grabbing hook, like "Hey TikTok, I'm [Your Name], and I'm about to take you on a journey through some of the most amazing real estate listings!"
Briefly share your background and passion for real estate.
Express what viewers can expect from your channel - insightful reviews, tips for buyers, and fascinating property tours.
End with a call to action: "Hit that follow button so you don't miss out on our incredible listings!"
Additional Tips:
Keep it under 60 seconds to maintain engagement.
Use upbeat background music to create a positive atmosphere.
Incorporate engaging visuals like clips of your previous reviews or teaser shots of upcoming listings.
Day 3 (Wednesday): Luxury Listing Tour
Video Concept:
Introduce the luxury listing with a captivating statement like, "Today, we're stepping into the lap of luxury with this stunning [property type]!"
Start with a wide exterior shot to give a grand first impression.
Walk through the property, highlighting key features like high-end finishes, spacious rooms, and unique amenities.
Share interesting facts or history about the property or the neighborhood.
End with a memorable closing statement and encourage viewers to comment on their favorite feature.
Additional Tips:
Use cinematic techniques like smooth camera movements and effective lighting to enhance the visual appeal.
Incorporate text overlays or captions to emphasize noteworthy details.
Engage with viewers by asking questions about their opinions on the luxury features.
Day 5 (Friday): Quick Tips for Evaluating Listings
Video Concept:
Begin with a friendly greeting and a promise of valuable insights: "Happy Friday, everyone! Today, I'm sharing some quick tips to help you make the best decisions when evaluating real estate listings."
Cover key points like location, condition, potential for value appreciation, and any unique selling points.
Use visuals or graphics to illustrate your points and keep the content visually engaging.
Keep each tip concise and actionable.
End with an encouraging message like, "Remember, the right listing is out there for you!"
Additional Tips:
Use clear and concise language to ensure viewers can easily grasp the information.
Consider including a list of the tips in the video description for easy reference.
Encourage viewers to share their own tips or experiences in the comments section.
These video concepts should help kickstart your TikTok channel with engaging and informative content. Remember to infuse your personality and enthusiasm for real estate into each video to connect with your audience on a personal level. Happy filming!
Let's dive into the content:
Week 2: Spotlight on Different Neighborhoods
Day 8 (Monday): Neighborhood Highlight
Video Concept:
Begin with an introduction to the neighborhood, showcasing its unique character and charm.
Share interesting facts about the area's history, local amenities, schools, parks, and any upcoming developments.
Provide insights on the real estate market in the neighborhood, such as average home prices and demand trends.
Encourage viewers to comment their favorite aspect of the neighborhood.
Day 10 (Wednesday): Virtual Tour of a Family-Friendly Home
Video Concept:
Start by introducing the family-friendly features of the property, like a spacious backyard, playroom, or proximity to schools.
Walk through the home, emphasizing areas that cater to families, such as the kitchen, living room, and bedrooms.
Share tips on how to personalize spaces for children or accommodate family needs.
End with a call to action, inviting viewers to share their thoughts on the family-friendly aspects.
Day 12 (Friday): Q&A Session
Video Concept:
Begin with a warm greeting and express excitement for the Q&A session.
Answer a selection of questions from your viewers about real estate, listings, or the home-buying process.
Keep responses concise and informative.
Encourage viewers to leave more questions for future Q&A sessions.
Week 3: Budget-Friendly Listings and Negotiation Tips
Day 15 (Monday): Budget-Friendly Home Tour
Video Concept:
Introduce the budget-friendly property, emphasizing its affordability and value.
Showcase cost-effective design tips and creative solutions for maximizing space.
Highlight any potential for future value appreciation or cost-saving features.
Encourage viewers to comment their thoughts on the budget-friendly aspects.
Day 17 (Wednesday): Negotiation Strategies
Video Concept:
Begin by explaining the importance of negotiation in real estate.
Share practical negotiation strategies for buyers, such as researching market trends and setting clear priorities.
Provide examples or scenarios to illustrate effective negotiation techniques.
End with a call to action, inviting viewers to share their own negotiation experiences.
Day 19 (Friday): Home Inspection Checklist
Video Concept:
Introduce the concept of a home inspection and its significance in the buying process.
Walk through a checklist of items viewers should consider during a home inspection.
Offer guidance on how to identify potential issues and what to prioritize.
Encourage viewers to comment with their own home inspection experiences or tips.
Week 4: Behind-the-Scenes and Market Updates
Day 22 (Monday): Day in the Life
Video Concept:
Give viewers a behind-the-scenes look at your daily routine as a real estate reviewer.
Show snippets of property visits, research, and any other activities that make up your typical day.
Share insights into how you prepare for your reviews and engage with your audience.
Convey your passion for real estate and connecting with viewers.
Day 24 (Wednesday): Market Trends and Updates
Video Concept:
Begin with an overview of the current state of the real estate market, including trends in pricing and demand.
Share insights into any notable shifts or developments in the local market.
Provide tips for buyers or investors based on the current market conditions.
Encourage viewers to share their own observations or questions about the market.
Day 26 (Friday): Investment Property Spotlight
Video Concept:
Introduce the investment property, emphasizing its potential for return on investment.
Discuss factors that make the property a good investment, such as location, rental potential, and future development plans.
Offer advice on evaluating investment opportunities and conducting due diligence.
Encourage viewers to comment with their own investment property experiences or questions.
Week 5: Engage with Your Audience and Recap
Day 29 (Monday): Ask Me Anything (AMA)
Video Concept:
Announce the AMA session and encourage viewers to leave their questions in the comments.
Select a variety of questions from the comments section and answer them in the video.
Provide insightful and engaging responses to each question.
Express gratitude for the participation and invite viewers to continue asking questions in future videos.
Day 31 (Wednesday): Monthly Recap and Highlights
Video Concept:
Summarize the top listings and key takeaways from the month.
Highlight any standout properties, neighborhoods, or tips that were covered.
Share viewer feedback and express gratitude for their support.
End with a teaser or hint about what viewers can look forward to in the upcoming month.
Remember to adapt and customize these ideas to fit your unique style and the preferences of your audience. Consistency and authenticity are key to building a dedicated following on TikTok. Good luck with your real estate reviewing journey!
